• Talk fast. You’re losing my attention.

    With so much competition for attention, any business must have outstanding messaging to survive. Lack of clarity, uniqueness or value leads to squandered opportunities and bored audiences.

  • Getting customers to sell for you

    Mom always said if it’s worth doing, it’s worth doing right. Set up your affiliate program correctly, and your customers will become your sales force. You’ll make money, they’ll make money, and everyone will be happy.

  • An easy way to improve results

    This morning I received a postcard with the headline, “Kelly, join us for an exclusive catered event.” I know it was for a timeshare sales pitch, but that wasn’t what concerned me. The real question was, “Who’s Kelly?” It seems she lived at my address long ago. Since I’ve owned my home since 2021, the [...]

  • Why I fired my accountant

    regardless of what you sell, good communication with your customers is critical. customers will tire of waiting for you and be driven to find someone more responsive to their needs. After all, nobody likes being ignored.

  • Can a company own a color?

    Color branding creates instant recognition. Companies invest millions over decades, turning a hue into a visual handshake. Eventually, consumers associate the color with the brand before even reading the company’s name.

  • Persistence helps you make the sale

    My mother persuaded me to take typing classes in high school so I’d always have something to fall back on, workwise. Once in college, I wanted to ensure I had a job on graduation day. Thus, I used my typing skills to apply for secretarial positions. Only male secretarial jobs were rare in 1979. Still, [...]

  • Why I’m thankful this year

    Find gratitude by looking deeper within yourself. Because even in turbulent times there is much worth appreciating, protecting and celebrating.

  • The woman soliciting on the billboard

    If you’re just making noise, but not creating an impression that leads to interest in your brand and positive impact on your bottom line, then why bother?

  • Why Good Collateral is Important

    The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”

  • Buyballs are more important than eyeballs

    The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”