Find gratitude by looking deeper within yourself. Because even in turbulent times there is much worth appreciating, protecting and celebrating.
If you’re just making noise, but not creating an impression that leads to interest in your brand and positive impact on your bottom line, then why bother?
The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”
The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”
Good partnerships lead to good marketing, but marketing doesn’t move forward on autopilot. Show up informed, responsive and respectful, and give marketing professionals the space to do their best work. That’s when the magic really happens.
These two disciplines - advertising and marketing - are related but are absolutely not identical. Regardless of what you sell, knowing the differences can help your business thrive.
People do business with people they know, like and trust. And if you’re not showing your face, folks aren’t going to have warm fuzzies about you. Period!
There’s a nuclear missile silo in Lincoln, Kansas, that’s available for purchase. It’s naturally being sold as a unique fixer-upper, and the listing includes this bunch of really interesting ideas for possible uses…
Learn to read people and to decode the messages they (and you) give off. Such knowledge can provide significant insight into what someone is thinking, and is arguably the closest thing to mind reading you can know.
Faced with two on-the-verge-of-cranky customers, Ray instead opted for humor, education and positivity…and made the sale. By the time we headed for dinner, we were both persuaded we’d made a good buying decision.
I guess the old saying is true: a smile is contagious.











