Ask MM Posts

regardless of what you sell, good communication with your customers is critical. customers will tire of waiting for you and be driven to find someone more responsive to their needs. After all, nobody likes being ignored.

Color branding creates instant recognition. Companies invest millions over decades, turning a hue into a visual handshake. Eventually, consumers associate the color with the brand before even reading the company’s name.

My mother persuaded me to take typing classes in high school so I’d always have something to fall back on, workwise. Once in college, I wanted to ensure I had a job on graduation day. Thus, I used my typing skills to apply for secretarial positions. Only male secretarial jobs were rare in 1979. Still, [...]

Find gratitude by looking deeper within yourself. Because even in turbulent times there is much worth appreciating, protecting and celebrating.

If you’re just making noise, but not creating an impression that leads to interest in your brand and positive impact on your bottom line, then why bother?

The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”

The next time someone brags about page views, followers, or impressions, smile politely. Then ask the one question that matters most: “How many sales did it bring in?”

Good partnerships lead to good marketing, but marketing doesn’t move forward on autopilot. Show up informed, responsive and respectful, and give marketing professionals the space to do their best work. That’s when the magic really happens.

These two disciplines - advertising and marketing - are related but are absolutely not identical. Regardless of what you sell, knowing the differences can help your business thrive.

People do business with people they know, like and trust. And if you’re not showing your face, folks aren’t going to have warm fuzzies about you. Period!