• Space on the ‘Star Trek’ channel

    The Pluto Channel is wasting a breathtaking $230 BILLION each year. The question becomes why are stockholders of corporate overlord Paramount Global allowing this to happen, six years after buying the network for $340 million? Here’s an easy solution for you, guys…no charge.

  • Forewarned is Forearmed

    If you’re looking to win an award, focus your efforts on trade associations or Chambers of Commerce. These legitimate groups will provide far greater ROI than a phony plaque, helping build relationships that may actually help grow your business.

  • Then Ebenezer Did Me A Favor

    Getting fired on Christmas Eve by a man with no business acumen proved to be a blessing. He’s since gone bankrupt, while today I run two successful businesses.

    And have you met “Christmas” Carol Tiernan, who offers some of the best job-hunting and hiring advice this author has seen in a LONG time?

  • When Death Comes Knocking

    By making all stakeholders comfortable with all the names and logos and being transparent that changes are afoot, the probable transition of a company to a new name can go smoothly without customers wondering what happened or why they don’t know who you are.

  • And Then I Saw Myself!

    Were I starting a business today, I’d consider every marketing tool available — from public relations to skywriting — to determine how to best reach the audience within the available budget.

    Here's a guy's dog who has it all figured out.

  • Branding is No Laughing Matter

    Wearing a baseball cap to Costco means I’m just another guy in the crowd. The Panama hat, though, is easy to spot…even from a distance. This means I stand out…and that’s what it’s all about these days!

  • Things I’m Thankful For This Year

    While everything’s not perfect, I look at all I’ve got…and I am grateful for a good life. Thank you for being a part of it, and happy holiday.

  • Low Inventory in the Housing Market

    Always double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”

  • You Get What You Pay For

    Tomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.

  • A Case of the Munchies

    Your company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.