As the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.
Effective selling is all about your attitude. Recognize going in that you have nothing to lose. Then go for it anyway.
I did and it fixed a 20-year-old pain in my heart.
Nobody will want to do business with you because they feel sorry for you. They’ll want to do business with you because they believe you’re successful, and they want some of that success to rub off on them.
Given that the contents of both small and large packages were the same, the larger package should have cost less than two smaller packages. And it didn’t.
That's just SCREWY!
“Marching to your own drummer is enough to catch attention. This is a lesson worth remembering as you’re developing your organization’s future marketing efforts.”
“I need you to get six Apple Gift cards for $100 each. Scratch the back and take clear pictures of each card and send it to me on this mail so I can share them to each selected staffer on the team. Use your personal funds; you’ll be reimbursed later.”
Recognizing we all need to sell ourselves on some level, I see this column as a vehicle for helping you try and sell your message, regardless of the business you’re in.
Artificial Intelligence is great for research, coding, and organizing vast databases, but how is it for creating original content? Here's a 3-minute read on efforts to have an AI program write a novel.
Spoiler alert: It wasn't pretty!
Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
To be successful, emotionally connecting with a customer is key to making them like you.
Ask Mr MarketingRob Weinberg2025-10-24T23:35:02+00:00
