This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.
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Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!
Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.
Hundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.
Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?
Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.
Ask yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?
Wondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.
Ask Mr MarketingRob Weinberg2025-10-24T23:35:02+00:00
