• Why I Stopped Eating Meat

    The average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.

  • Smile. You’re on Email!

    Complete strangers recognize me, and we build a relationship…merely because they saw my picture in an email.

    Pretty slick, no?

  • Taking Stock With Potato Chips

    Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

  • Romance and Risk Taking

    Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

  • Pro-Actively Protecting My Good Name

    My brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.

  • Should You Speak About Controversial Topics?

    Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

    And what happens when your core values don’t match your actions?

    This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

    It’s a 15-minute read…and WELL worth the investment!

  • Becoming a Better Writer

    Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

  • The Importance of Testimonials

    Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

  • Banking On Good Will

    Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

  • Putting In His Two Cents

    There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.