• Why Should You Use Testimonials?

    It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

  • Now I Won’t Shut Up

    Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

  • Thoughts on Launching a Business

    If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

  • Declaration of Stealing Your Money

    Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.

  • Don’t Pour Concrete Down Your Kitchen Sink

    Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

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    Who The FRIG Is This?

    Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

  • One Possible Future of American Politics

    Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.

  • When Sales Need A Premium

    Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

  • A Suspicious Welcoming

    You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

  • Free Help For Your Business

    Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.