Ask MM Posts

Like HSBC at London's Heathrow Airport, don’t be afraid to invest a little extra as insurance that your competition won’t have their message in the same place as you do.

If you’re not jumping on that sales lead, getting a proposal out the door FAST, and striking while the iron is hot, you’re at risk of losing the deal.

Simplify your sales process by writing that book you’ve always dreamed of. If you’ve already written one, stop fretting about making sales on Amazon and start using it to promote your business. Then watch how your clients’ eyes light up!

If you’re falling short in expertise, professionalism, or tools, that tells me you can’t solve the problem I came to you about. You’re wasting my time, driving me away, and greatly increasing chances I’ll not only never give you another chance, but will encourage my friends to go to an organization other than yours.

It seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.

So here’s a little friendly advice from this side of the desk…

It seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.

So here’s a little friendly advice from this side of the desk…

For as little as $75,000, you can be in the thick of the action. The platinum-level sponsor ($200,000) will also get four tickets to Melania Trump’s brunch; a 900-square foot show booth; branded snacks or souvenirs; naming rights; callouts in the program or social media posts; and a speaking opportunity with the White House Press Corps, as well as “exclusive access opportunities.”

Long ago I learned to regularly test new marketing messages and platforms. So I posted a request to 35 chat groups on Facebook and LinkedIn where I asked several million writers, entrepreneurs, business owners and nonprofit executives to review my book.

Leaving a conversation holding something tangible can significantly improve someone remembering you and wanting to do business with you. If you have a business card that is both branded and memorable, you’re more likely to stand out in someone’s mind when they’re relaxing, organizing or considering a purchase.

Picking up the vases two days ahead of deadline, I spotted a typo, sending us into crisis management mode. New blank vases were ordered, shipped overnight from New York, and scheduled to arrive the day of our event.