• Asking For A Favor

    Long ago I learned to regularly test new marketing messages and platforms. So I posted a request to 35 chat groups on Facebook and LinkedIn where I asked several million writers, entrepreneurs, business owners and nonprofit executives to review my book.

  • Spring for the Twenty Bucks!

    Leaving a conversation holding something tangible can significantly improve someone remembering you and wanting to do business with you. If you have a business card that is both branded and memorable, you’re more likely to stand out in someone’s mind when they’re relaxing, organizing or considering a purchase.

  • Good Suppliers Create Heroes

    Picking up the vases two days ahead of deadline, I spotted a typo, sending us into crisis management mode. New blank vases were ordered, shipped overnight from New York, and scheduled to arrive the day of our event.

  • Five Years of Relative Obscurity

    Don’t be afraid of trying new things. Sometimes, achieving success just takes a little time. Because you never know who may want to buy from you if they know how to find you.

  • Time To Hang Out Your Shingle?

    Business plans help startups (in particular) stay focused, providing a foundation for long-term success, guiding important decisions and anticipating challenges. Here are 8 benefits every business will get from having one in place.

  • What’s A Creative’s Time Worth?

    Many creative types sell their work for a pittance for fear of scaring off buyers. They equate someone liking their work with liking them, have difficulty determining the value of their time and don’t mind losing money.

    Pretty silly, huh?

  • Designs Screaming Amateur

    I strongly suggest leaving graphics design to the professionals so that everyone can focus on what they do best. Yet for those who still insist on doing it themselves, here are 20 design blunders that scream “Amateur!”

  • How to design effective, eye-catching marketing collateral

    Do you want to design your sales materials to avoid having to pay someone else? Are you thinking you can just use Canva or another design app? Just recognize you’re spending valuable time on something you’re probably not good at.

  • Successful email must meet three criteria

    Without a good strategy for grabbing the reader’s attention, your email is pretty much guaranteed to go right into the trash! Here are 8 solutions you can implement immediately.

  • Space on the ‘Star Trek’ channel

    The Pluto Channel is wasting a breathtaking $230 BILLION each year. The question becomes why are stockholders of corporate overlord Paramount Global allowing this to happen, six years after buying the network for $340 million? Here’s an easy solution for you, guys…no charge.