“Marching to your own drummer is enough to catch attention. This is a lesson worth remembering as you’re developing your organization’s future marketing efforts.”
“I need you to get six Apple Gift cards for $100 each. Scratch the back and take clear pictures of each card and send it to me on this mail so I can share them to each selected staffer on the team. Use your personal funds; you’ll be reimbursed later.”
Recognizing we all need to sell ourselves on some level, I see this column as a vehicle for helping you try and sell your message, regardless of the business you’re in.
Artificial Intelligence is great for research, coding, and organizing vast databases, but how is it for creating original content? Here's a 3-minute read on efforts to have an AI program write a novel.
Spoiler alert: It wasn't pretty!
Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
To be successful, emotionally connecting with a customer is key to making them like you.
This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.
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Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!
Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.
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