• Pro-Actively Protecting My Good Name

    My brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.

  • Should You Speak About Controversial Topics?

    Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

    And what happens when your core values don’t match your actions?

    This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

    It’s a 15-minute read…and WELL worth the investment!

  • Becoming a Better Writer

    Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

  • The Importance of Testimonials

    Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

  • Banking On Good Will

    Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

  • Putting In His Two Cents

    There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

  • Why Should You Use Testimonials?

    It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

  • Now I Won’t Shut Up

    Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

  • Thoughts on Launching a Business

    If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

  • Declaration of Stealing Your Money

    Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.