Our Team

our team

Rob Weinberg – Editorial Director

Susan Legacki – Associate Editor

With 40+ years in the trenches, clients know Rob’s a Renaissance Author, Editor and Marketer. Currently working on his next two books and a weekly newspaper column, Rob seamlessly blends coaching, ghost writing, and editing with an innate talent for finding unusual marketing partners, an unerring ability for developing dynamic communications strategies, and an insistence on making the book writing process fun. He’s handled books & stories in all fiction and non-fiction genres, and is ready to work with you starting today. 

Susan Legacki brings more than two decades of journalism, marketing, and publishing experience to the WAB Team. She has her bachelor’s in communications from New York University and a Master’s Degree in Print Journalism from the University of Southern California’s Annenberg School of Journalism. She is the founding editor of the award-winning endurance sports magazine, LAVA, and her work has appeared in The Huffington Post, Mother Jones, Triathlete, and Outside, among others. Susan served as the Editorial Director of a large fitness tech company and Editorial Manager of a Silicon Valley SaaS start-up, which gave her valuable skills in bringing stories to life and working collaboratively across large departments to successfully launch a variety of marketing projects from podcasts and websites to e-books and fitness products. She lives in Carlsbad with her husband and two children, and, if she’s not working to help other people get their books across the finish line, you can usually find her training for an upcoming endurance race or watching her kids compete from the sidelines.

Danielle Tweedy - Associate Editor

At 24, Danielle (Tweeds to her friends) is one of the best and the brightest in her generation. Sharp, smart, and witty, Danielle has extensive background in writing, editing, and marketing books. She’s also our go-to for social media, and has solid experience in designing books.

Active in the LGBTQ+ and autistic communities, she’s just one of those people who teaches you something every time you talk…and she happily shares her wisdom with her clients.

Brandon Pilcher - Editorial Consultant

Author. Illustrator. Publisher. Coach & Team Leader. Creator of seven books (and counting).

As a member of the Write Away Books team, Brandon does it all. Originally a WAB client, Brandon has transitioned into a key asset for our authors, graphics professionals, and designers.

Wherever you’re at in your project development. Brandon is a guy you want to have on YOUR team.

Lorraine Thall - Creative

Everyone told us “Smoochie” was the kind of person who can make you sing from the stuff she designs. She combines the mind of a musician with the skills of an administrator, and takes any idea we bring to her and makes it look extraordinary. Her degree from Mortimer Snerd Elementary School gets put to the test each and every day, and yes…those lips are real.

Erin Jenkins - Operations

Erin James brings her background as a planner and organizer to Write Away Books as our operations manager. Besides being a contributing editor to STEM Today and Sustainability Today magazines, she interfaces with clients on all projects while assisting with editorial development. She is a huge fan of memoirs, autobiographical novels, children’s books, STEM-based literature, and mental health awareness titles. Erin loves the voices and stories of people who have transformed their lives and then gone on to make the world a better place. The mother of twin daughters, she has a sports background as well as being a former high school soccer and basketball star.

Candice Gerlach - Finance

Candice has 20 years of experience in public accounting, with a career focus on white collar crime, financial statement preparation, audits, and tax compliance. She’s been the lead forensic accountant of many large national financial crimes, include a $100 million Ponzi scheme. Her work included tracing laundered money around the world, recovering assets for the Federal Receiver to return to victims, and providing supporting documentation for various law enforcement agencies and attorneys. Her job at WAB is to keep us out of hot water.

Dan Pearson - Tech Stuff

Much like Neo in the Matrix (minus the hair and cool sunglasses), Dan actually sees in green vertical code, which makes driving at night amazingly difficult. With dual degrees in Management of Information Systems and Multimedia, he has an incredible proficiency for anything tech-related. He has worked with clients such as National University and Flocke & Avoyer, and has an incredible reputation for always finishing projects and being available at any time of the day. He also enjoys mountain biking, sand volleyball, and eating too much.

Sienna Jones - Marketing Intern

Sienna is a remarkable freshman at Cal Poly SLO Honors College. With a keen interest in business administration and a strong passion for learning across all fields, she stands out. Sienna brings valuable experience in social media marketing and product marketing, having launched her own digital marketing platform at just 15. 

Eager, versatile, and always willing to lend a helping hand, Sienna has been a valuable asset to every project and team she’s been assigned to. Ask to work with her and you’re sure to add a measurable level of success and innovation to every endeavor!

Dozer​

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Dozer is the world’s smallest literary critic, and he’s great at sniffing out the rough parts of any book. His hobbies include digging, playing keep away, and eating string cheese.