Our Team

our team

Robert Yehling – Editorial

Rob Weinberg – Marketing

Contact: Robert at writeawaybooks.com

A multiple award-winning author, journalist, ghostwriter, editor, educator, and marketing/public relations consultant, Robert has helped hundreds of authors go from concept to published…and he’s ready to work with you starting today. Robert’s handled books & stories in all fiction and non-fiction genres, and he’s taught thousands of writers to up their game in his ever-popular writing workshops, keynote speeches & classes around the world. Some of the books he’s been responsible for include:

Contact: rob at writeawaybooks.com

With 40+ years in the trenches, clients know Rob’s a Renaissance Marketer. Currently working on his next three books and a newspaper column, Rob seamlessly blends marketing, promotion, & public relations skills with an innate talent for finding unusual marketing partners and an unerring ability for developing dynamic communications strategies. Ask him how to create unique marketing solutions & profitable results for your next book. A few of the folks he’s worked with include:

Lorraine Thall - Creative

Contact: lorraine at writeawaybooks.com

Everyone told us “Smoochie” was the kind of person who can make you sing from the stuff she designs. She combines the mind of a musician with the skills of an administrator, and takes any idea we bring to her and makes it look extraordinary. Her degree from Mortimer Snerd Elementary School gets put to the test each and every day, and yes…those lips are real.

Erin Jenkins - Operations

Contact: erin at writeawaybooks.com

Erin James brings her background as a planner and organizer to Write Away Books as our operations manager. Besides being a contributing editor to STEM Today and Sustainability Today magazines, she interfaces with clients on all projects while assisting with editorial development. She is a huge fan of memoirs, autobiographical novels, children’s books, STEM-based literature, and mental health awareness titles. Erin loves the voices and stories of people who have transformed their lives and then gone on to make the world a better place. The mother of twin daughters, she has a sports background as well as being a former high school soccer and basketball star.

Candice Gerlach - Finance

Candice has 20 years of experience in public accounting, with a career focus on white collar crime, financial statement preparation, audits, and tax compliance. She’s been the lead forensic accountant of many large national financial crimes, include a $100 million Ponzi scheme. Her work included tracing laundered money around the world, recovering assets for the Federal Receiver to return to victims, and providing supporting documentation for various law enforcement agencies and attorneys. Her job at WAB is to keep us out of hot water.

Dan Pearson - Tech Stuff

Much like Neo in the Matrix (minus the hair and cool sunglasses), Dan actually sees in green vertical code, which makes driving at night amazingly difficult. With dual degrees in Management of Information Systems and Multimedia, he has an incredible proficiency for anything tech-related. He has worked with clients such as National University and Flocke & Avoyer, and has an incredible reputation for always finishing projects and being available at any time of the day. He also enjoys mountain biking, sand volleyball, and eating too much.

Danielle Tweedy - Associate Editor

Contact: tweeds at writeawaybooks.com

At 24, Danielle (Tweeds to her friends) is one of the best and the brightest in her generation. Sharp, smart, and witty, Danielle has extensive background in writing, editing, and marketing books. She’s also our go-to for social media, and has solid experience in designing books.

Active in the LGBTQ+ and autistic communities, she’s just one of those people who teaches you something every time you talk…and she happily shares her wisdom with her clients.

Brandon Pilcher - Editorial Consultant

Contact: brandonspilcher at gmail.com

Author. Illustrator. Publisher. Coach & Team Leader. Creator of seven books (and counting).

As a member of the Write Away Books team, Brandon does it all. Originally a WAB client, Brandon has transitioned into a key asset for our authors, graphics professionals, and designers.

Wherever you’re at in your project development. Brandon is a guy you want to have on YOUR team.

Sienna Jones - Marketing Intern

Contact: sienna at writeawaybooks.com

Sienna is a remarkable freshman at Cal Poly SLO Honors College. With a keen interest in business administration and a strong passion for learning across all fields, she stands out. Sienna brings valuable experience in social media marketing and product marketing, having launched her own digital marketing platform at just 15.

Eager, versatile, and always willing to lend a helping hand, Sienna has been a valuable asset to every project and team she’s been assigned to. Ask to work with her and you’re sure to add a measurable level of success and innovation to every endeavor!

Dozer

Contact: dozer at writeawaybooks.com

Dozer is the world’s smallest literary critic, and he’s great at sniffing out the rough parts of any book. His hobbies include digging, playing keep away, and eating string cheese.